Roku is revving up its sports streaming game with a new deal to broadcast 11 Formula E races on The Roku Channel next year. The move comes as streamers like YouTube and Apple are gobbling up major sports deals, so it’s no surprise that Roku wants in on the action. Formula E is hoping to gain more exposure in the US with this partnership, and with the success of Netflix’s Formula One series Drive to Survive, there’s hope that electric racing will get a similar bump in popularity. The deal also includes other Formula E content, so fans can catch race previews, highlights, replays, and even the Unplugged Formula E docu-follow series. So buckle up and get ready for some high-speed action on The Roku Channel!
“Roku introduces Formula E racing as its first-ever free live sports stream”
YouTube has NFL Sunday Ticket, and Apple has Major League Soccer — so why not Roku? In its first live sports streaming rights get, Roku’s signed up to broadcast 11 ABB FIA Formula E World Championship …
