In an exciting announcement on Wednesday, LIV Golf League revealed its partnership with Simplebet, a leading company in micro-betting products. The agreement designates Simplebet as the official sports betting innovation partner for the league.
LIV Golf Commissioner and CEO Greg Norman expressed his enthusiasm for the collaboration, stating, “Developing new ways that golf can progress into the future has been a league tenet since day one. LIV Golf presents a supercharged tournament and fan experience showcasing a consistent field of the world’s best players competing at the same time under the same conditions.” He further emphasized the growing popularity of golf in the multi-billion-dollar sports betting market and the league’s pride in working with Simplebet.
To grasp the concept of Simplebet, imagine live betting on steroids. Instead of simply wagering on a player to win the event, you can now bet on specific micro-level outcomes. For instance, you can bet on whether Cam Smith will hit the 12th fairway or not, or even the outcome of a seven-foot birdie putt.
Simplebet CEO Chris Bevilacqua described this partnership as a groundbreaking moment for the sport. He stated, “We’ve revolutionized the way audiences around the world connect with live sports by unlocking fan engagement opportunities, and together with LIV Golf, we will create the new blueprint for how sports leagues can maximize their IP through innovative betting.”
Excitement is building for LIV Golf’s upcoming event, scheduled to take place from August 4th to 6th at The Greenbrier. Stay tuned for an electrifying tournament that promises to captivate golf enthusiasts and betting enthusiasts alike.
(Source: GolfWeek)
